Impact of Corporate Culture on IT Company Growth and Profits

Impact of Corporate Culture on IT Company Growth and Profits The Impact of Corporate Culture on the Growth and Profitability of IT Companies: The Case of Google Abstract In todays global economy, companies from different industries are trying to create a unique competitive advantage to stay in business and maximize their shareholders equity. In doing so, companies should analyze their largest expenses and try to minimize these costs while utilizing their resources in order to make the most from these expenditures. The largest operating expense in U.S. companies is salary. To maximize this expenditure, businesses should devise ways in which to motivate their employees to be more productive. Controlling employees to come to work is easy, but how can companies motivate their employees to work to their full capacity? One way in which this can be accomplished is by creating a suitable, attractive, and tension-free working environment for employees. In doing so, companies can create a strong corporate culture which could offer a competitive advantage. As an example, Google has become one of the largest IT companies in the world in fewer than two decades from its establishment. Not only has Google grown to be one of the largest IT company in the world, it has also developed unique and innovative products, a high job growth, and a secure position as one of the top five companies for which to work. Google has managed to achieve this not only by developing appropriate business strategy, but also creatin g a strong corporate culture that concentrates mainly on employees and customers. In this research, I will try to analyze Googles achievements. I will conduct a small survey to examine the adaptability of Googles flexible corporate culture in IT companies located in Utah. Introduction Statement of the Problem The old saying, â€Å"You can lead a horse to water, but you cant make him drink† may hold true for employees as well; you can make employees come to work, but it is not easy to make them work to their full capacity. Companies may use different methods to control their employees to make them work to their fullest working capacity, but this does not always succeed. To understand employees work satisfaction and engagement in their work, it is useful to analyze a survey conducted by the Gallup Management Journal (GMJ) (Houser, 2009). The GMJ surveyed U.S. employees to understand how engaged they are in their work and their attitudes toward their managers. According to the study, there are three types of employees: 1. Engaged employees: Those who work with passion, motivation, and have deep feelings toward their company. These people are the ones who move the organization. 2. Not-engaged employees: Those who are physically present in the company but mentally absent. These employees are not motivated, and they dont care about their company. They come to work simply to put in hours. The survey refers to them as â€Å"walking through their workday.† 3. Actively disengaged employees: Those who are not only unhappy, but they express their unhappiness in different ways. They may undermine what their engaged coworkers accomplish. The study results showed that 26% of respondents are engaged in their work, 56% of the respondents are not engaged in their work, and 18% of the respondents are actively disengaged in their work. The following chart illustrates the finding of this study. The respondents of the survey were asked if they would fire their manager, given the opportunity. Respondents indicated that 24% would fire their manager if they were given the chance. Of this number, 6% of those respondents were engaged in their work, 23% of the number were not engaged in their work, and 51% of the respondents were actively disengaged in their work. Therefore, less engaged employees tend to dislike their managers, and would fire them, given the opportunity. According to the study, this lack of productivity costs companies billions of dollars. Approximately 24.7 million employees age 18 and over are actively disengaged; this represents 18% of the total workforce. From 2000 to 2007, actively disengaged employees in the U.S. cost the countrys economy from $334 to $431 billion every year in low productivity. The Cost Of Disengagement In this study, I will analyze the different reasons why employees are disengaged from their work, and I will suggest recommendations to solve this problem by taking as an example a successful company in the U.S. Purpose of the study Today, different companies are trying to find a unique competitive advantage. One competitive advantage that was overlooked for many years is an attractive organizational culture. Not only will a superior organizational culture help in attracting and retaining the best employees, it can also be used to create a loyal customer base. In this paper, I will investigate the organizational culture of Google, Inc. in the information technology (IT) industrial sector. I will analyze how Google has capitalized on its organizational culture to become one of the largest search engines and IT companies in the world. I will conduct a small survey on organizational culture on IT companies located in Salt Lake City, Utah to determine useful recommendations by analyzing the results of the survey and comparing these to Googles organizational culture. Before analyzing organizational cultures, it would be beneficial to answer some questions as to why this topic was selected as well as other related issues. Why I Focused on Organizational Culture Many companies have tried to come up with a competitive advantage to maximize the shareholders profits. For years, an attractive corporate culture was not considered as vital to the success of an organization. Unlike external factors of business, which are not directly controlled by organizations, corporate culture is an internal environmental force which can be manipulated by organizations in their favor. Why I Emphasized the Employees Employees are the executers of the plans and strategies of the organization. Most companies consider employees as their asset, but, in my opinion, employees are much more than this. According to a study conducted by the United States Census Bureau, companies largest operating expense is salary. (U.S.CensusBureau, 2000) (See charts below). By taking care of their employees, organizations can get the best results from them. The following charts show the breakdown of operating expense for different industries in 1997 as it was studied by the U.S. Census Bureau under the Economic and Statistics Administration in the U.S. Department of Commerce. Even though, this study was conducted more than a decade ago, I have included it, because I believe it shows the general trend of the breakdown of operating expenses within U.S. industries. Merchant wholesale companies have five major operating costs. Of these, payroll was by far the largest operating expense. If payroll expense and fringe benefits, which are operating expenses toward employees, are combined, more than half of the total operating expenses go toward employee salaries. The breakdown of operating expenses of retail trade has the same tendency as that of the merchant wholesaler. In fact, the only difference is that the expenses for rent by retail trade businesses are a little bit higher than that of the merchant wholesaler. The breakdown of operating expense for business services, which include IT industries, shows a larger expense toward employees. Payroll, consisting of 51% of total operating expense, contract labor, consisting of 5% of total operating expense and fringe benefits, consisting of 8% of total operating expense makes up a total of 64% of the total operating expense. The breakdown of the operating expenses for legal services follows the same trend as for business services. The following chart compares payroll expenses of different sectors of business According to the above chart, business services, health services and legal services pay the highest portion of operating expenses to payroll. Clearly, if companies are paying the majority of their operating expense toward the salaries of their employees, they should try to get the most from their workforce. Another study conducted in 2007 by the AmericanTimeUseSurvey through the U.S. Bureau of Labor Statistics (AmericanTimeUseSurvey, 2007) showed that of the total working people in U.S., those who were between the ages of 25 to 54 living in households with children under the age of 18 spent most of their time either working or in work-related activities. The survey was provided from data taken on non-holiday weekdays. Out of the total 24 hours, those between the age of 25 to 54 living in households with children under the age of 18 spent 8.7 hours working or on work-related activities, 7.6 hours sleeping, 2.6 hours on leisure and sports, 1.2 hours caring for others, 1.1 hours on household activities, 1.1 hours in eating and drinking and the remaining 1.7 hours on other activities. The following chart illustrates these hours in percentiles. Based on this survey, people with children between the ages of 25 to 54, who were part of the labor force, spent the majority of their time at the workplace or doing work-related activities. If companies created a suitable and stable environment, this labor force would be motivated to work harder to help companies maximize their profits. This study will research and analyze how companies could create a competitive advantage by attracting and retaining the best employees through a superior corporate culture. Why I focused on IT IT, by any comparison, is the fastest growing industry in the world. Companies are spending billions of dollars every year, which has made the IT industry one of the most profitable industries in the world. According to a study conducted by the U.S. Census Bureau in 2005 and published in 2007 (U.S.CensusBureau, Information and Communication Technology: 2005, April 2007), the information industry by itself contributes 52.4 billion dollars to the IT industry through purchases of hardware and software annually. The finance and insurance sectors spent $44.2 billion; the manufacturing, professional, scientific, and technical services sectors spent $32.5 billion; the health care sector spent $27 billion; and the social assistance business sector spent $19.9 billion on IT hardware and software components in 2005 alone. Based on this study, more than $200 billion was spent on IT hardware and software by different business sectors in 2005. According to this study, the noncapital and capital expenditures for computer software were higher compared to IT hardware. It is a general assumption that if companies are investing more on computer software, the software industry is generating a lot of money. In 2005 alone, the noncapital expenditure for computer software was $54.2 billion, whereas the capital expenditure for the same sector was $49.8 billion. Therefore, this research will focus on computer software companies. Why Focus on Google? Google is one of the fastest growing companies in the world. It has grown sevenfold over the last decade. According to Fortune, Google was listed as the fourth best company to work for in 2009 (100 Best Companies to Work for 2009: Google GOOG from Fortune, 2009). Even though Google was listed as the fourth best company to work for in 2009 by Fortune, it has the highest job growth rate when compared to the other companies listed in the top ten. While Google has a 40% job growth rate, NetApp, which was listed in first place, only has a 12% job growth rate. Edward Jones and Boston Consulting Group, listed second and third, have only a 9% and 10% job growth rate respectively (100 Best Companies to Work for 2009: Google GOOG from Fortune, 2009). Google has shown tremendous growth over the past few years. As the following chart indicates, from 2004 to 2008, the net income of the company increased tenfold. Even when the world economy was in a recession at the end of 2007 and 2008, Google managed to secure a high net income (GoogleInc, 2008). Google has an interesting workforce distribution. As of December 31, 2008, 40% of Googles total workforce was in sales and marketing, 36% in research and development, 15% in general and administrative positions, and the remaining 9% in operations (Google Inc., 2008). According to this data, Google places nearly as large an emphasis on research and development as it does for sales and marketing. Having a large staff in research and development will ensure a strong future market when it is supported with an appropriate corporate strategy. Even if it is difficult to conclude that Google will have a bright future based on the distribution of its workforce, it is certain that this strong contingency of Googles research and development team has proven to be valuable by developing new and exciting technologies, making it difficult for competitors to catch up. Literature Review In todays globalized and integrated world, change within industries and organizations occurs rapidly. Understanding the impact of an organizations environment could assist organizations in coping with this change. The organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization (Daft, Organization Theory and Design, 8th ed., 2004). The organizational environment consists of the external environment and the internal environment. The external environment is made up of those forces that exist outside of the organizations boundaries and have an effect on the organization. The external environment is further divided into the general environment and the task environment. The general environment is the outer layer that is widely dispersed and affects organizations indirectly (Daft, Management, 7th ed., 2005). The general environment includes technological, socio-cultural, economic, legal/political, and international factors. On the other hand, the task environment is closer to the organization and includes the sectors that conduct day-to-day transactions with the organization and directly influence its basic operations and performance (Daft, Management, 7th ed., 2005). The task environment includes customers, labor market, suppliers and competitors. The internal environment includes the elements within the organizations boundaries (Daft, Management, 7th ed., 2005). It includes employees, management and culture of the organization. In this paper the focus is on the culture of the organization and its affect on the performance of the organization. A corporate culture is defined as the set of key values, beliefs, understandings, and norms shared by members of an organization (Martin, 2002) (Kilmann, Ralph H.; Saxton, Mary J.; Serpa, Roy, 1986) (Smircich, 1983). It could also be defined as an â€Å"interdependent set of beliefs, values, ways of behaving, and tools for living that are so common in a community that they tend to perpetuate themselves, sometimes over long periods of time. This continuity is the product of a variety of social forces that are frequently subtle, bordering on invisible, through which people learn a groups norms and values, are rewarded when they accept them, and are ostracized when they do not† (Bemowski, 1995) (Wilhelm, 1992). Corporate culture is derived from both the management and the organization itself. The management, through its philosophy, values, actions and the organization through its roles, structure, systems and technology comprise the corporate culture. Feedback is received from the corporate culture to the management and organization. The following illustrates this process. Classification Schemes There are different classifications of corporate culture defined by different authors. The different views of four authors will be considered in the following: 1. Henry Migliore After studying 24 organizations, Henry Migliore included 20 cultural factors, which he referred to as the â€Å"Corporate Culture Index† (Migliore, Henry; R.T. Martin; Tim Baer; and Jeffrey L. Horvath, 1989). These factors include the following characteristics. * Member Identity: the degree to which employees identify with the organization as a whole in their type of job or field of professional expertise * Team Emphasis: the degree to which work activities are organized around teams rather than individuals * People Focus: the degree to which management empowers the employees within the organization * Autonomy: the degree to which departments within the organization are encouraged to operate in a coordinated or interdependent manner * Control: the degree to which rules, regulations, and direct supervision and used to control employee behavior * Risk Tolerance: the degree to which employees are encouraged to be aggressive, innovative, and risk-seeking 2. Geert Hofstede Geert Hofstede believes the behavior of organizations is affected by a national and regional cultural grouping. To study this point, he looked for a national difference among over 100,000 of IBMs employees in different parts of the world. He came up with five dimensions of culture that influence national regional groupings (Hofstede, 1980). These are: * Power distance: the expectation of society on the levels of power an individual possess in the society. A high score of power distance reflects the expectation of the society that some individuals possess more power than others. A low score of power distance reflects the expectations of the society that all people have equal rights * Uncertainty avoidance: the degree to which a society accepts uncertainty and risk * Individualism vs. Collectivism: the degree to which people stand up for themselves or act as part of a group * Masculinity vs. Femininity: the degree to which the society gives value to the male or female * Long vs. Short-term Orientation: the degree to which a society values long term or short term orientation 3. Deal and Kennedy According to Deal and Kennedy, organizational culture is the way things get done in an organization (Deal Kennedy, 1982). They measured an organizations culture using different elements. These elements include: * Feedback: response from the organization * Risk: the degree of uncertainty in the organization Using these two elements, Deal and Kennedy suggested four classifications of corporate cultures (Deal Kennedy, 1982). These are: * The Tough-Guy Macho Culture: The feedback, which is the response from the organization, is quick and the reward is high. * The Work Hard/Play Hard Culture: Few risks are taken, but the feedback, which is the response from the organization, is rapid. * The Bet Your Company Culture: This involves high risk, but it may take a long time to know the outcome of the decision or action. * The Process Culture: This is associated with bureaucracy in the organization. It is common in organizations where there is little or no feedback. 4. Charles Handy Charles Handy developed Roger Harrisons work of 1972 which linked organizational structure to organizational culture (Handy, 1985). According to this idea, there are four types of culture. These are: * Power Culture: A few will rule the organization from the middle. * Role Culture: Employees have clearly delegated authority and the structure of the organization is highly defined. * Task Culture: Teams are formed to solve particular problems; this is a common organizational culture for a matrix structure. * Person Culture: Employees focus on individualism rather than team work. These organizations will face a hard time staying above water. A corporate culture has two levels, visible and invisible. The visible level of culture can be seen at the surface level. It includes symbols, stories, heroes, slogans and ceremonies. The invisible level is deeper values and shared understandings held by organization members who include expressed values, assumptions and deep beliefs. The following illustrates the levels of corporate culture. It is difficult to express the invisible level of corporate culture since it cannot be seen as compared to the visible level of corporate culture. The visible level of corporate culture has different entities. These include: * Symbols: an object, act, or event that conveys meaning to others. Symbols can be considered a rich, non-verbal language that vibrantly conveys the organizations important values concerning how people relate to one another and interact with the environment (Pratt Rafaeli, 2001). * Stories: narratives based on true events that are repeated frequently and shared among organizational employees (Daft, Management, 7th ed., 2005). * Heroes: s who exemplify the deeds, character, and attributes of a strong corporate culture (Daft, Management, 7th ed., 2005). * Slogans: a phrase or sentence that succinctly expresses a key corporate value (Daft, Management, 7th ed., 2005). Companies use slogans to convey their core values and missions. Examples of slogans are Googles â€Å"Dont be evil,† and Microsofts â€Å"Our passion, your potential.† * Ceremonies: a planned activity that makes up a special event, and is conducted for the benefit of an audience (Trice Beyer, 1984). According to research conducted at Harvard on 207 U.S. firms (Kotter Heskett, 1992), corporate cultures can be divided into adaptive and unadaptive corporate cultures. The study found that a strong corporate culture by itself does not guarantee company success. However, when strong corporate culture adapts to the external environment, it will bring success to the companys business. In both adaptive and unadaptive corporate cultures, there are visible behaviors and expressed values. In the adaptive corporate culture, managers are concerned with their customers (external environment) and employees (internal environment). On the other hand, in an unadaptive corporate culture, managers are concerned only with themselves. Therefore, they dont want change or risks. A strong corporate culture should always be adapted to the external environment (Kotter Heskett, 1992). Table 1: Adaptive and Unadaptive Corporate Culture Adaptive Corporate Cultures Unadaptive Corporate Cultures Visible Behavior Managers pay close attention to all their constituencies, especially customers, and initiate change when needed to serve their legitimate interests, even if it entails taking some risks. Managers tend to behave somewhat insularly, politically, and bureaucratically. As a result, they do not change their strategies quickly to adjust to or take advantage of changes in their business environments. Expressed Values Managers care deeply about customers, stockholders, and employees. They also strongly value people and processes that can create useful change (e.g. leadership initiatives up and down the management hierarchy). Managers care mainly about themselves, their immediate work group, or some product (or technology) associated with that work group. They value the orderly and risk-reducing management process much more highly than leadership initiatives. Types of Cultures There are four types of corporate culture, which can be further classified into two matrixes. These are the needs of the environment, which could be flexible or stable, and the strategic focus, which can be external or internal. The four categories associated with this are adaptability, achievement, involvement, and consistency (McDonald Gandz, 1992) (Denison Mishra, 1995). The four types of corporate cultures are: 1. Adaptability culture: A culture characterized by values that support the companys ability to interpret and translate signals from the environment into new behavior responses. It emerges in an environment that requires fast response and high-risk decision making. Managers encourage values that support the companys ability to rapidly detect, interpret, and translate signals from the environment into new behavior responses. Employees have autonomy to make decisions and act freely to meet new needs, and responsiveness to customers is highly valued. Managers also actively create change by encouraging and rewarding creativity, experimentation, and risk taking (Daft, Management, 7th ed., 2005). 2. The achievement culture: A results-oriented culture that values competitiveness, personal initiative, and achievement. It is suited to organizations that are concerned with serving specific customers in the external environment but without the intense need for flexibility and rapid change. This is a results-oriented culture that values competitiveness, aggressiveness, personal initiative, and willingness to work long and hard to achieve results (Hooijberg Petrock, 1993). 3. The involvement culture: A culture that places high value on meeting that needs of employees and values cooperation and equality. It has an internal focus on the involvement and participation of employees to rapidly meet changing needs from the environment. This culture places a high value on meeting the needs of employees, and the organization may be characterized by a caring, family-like atmosphere. Managers emphasize values such as cooperation, consideration of both employees and customers, and the avoidance of status differences (Daft, Management, 7th ed., 2005). 4. Consistency culture: A culture that values and rewards a methodical, rational, orderly way of doing things. It has an internal focus and a consistency orientation for a stable environment. Following the rules and being thrifty are valued, and the culture supports and rewards a methodical, rational, orderly way of doing things, since there is no stable environment. It is rather difficult to have this kind of corporate culture (Daft, Management, 7th ed., 2005). The Start of Search Engines Most people agree that the first pre-web search engine was Archie created by Alan Emtage in 1990, while he was a student at McGill University. At that time, the Internet was used by learning institutions to store different kinds of documents on shared machines. Since there were no search engines at that time, if one did not know the exact machine address and file name, it would not be possible to find the document. Emtage created an interface for the search engine, calling it Archie, and used an indexed filing system. In order to use Archie, a user would log in to an Archie server via a command line interface and type in keywords that matched the file title being searched. The result from Archie would display the possible machine locations in which the file could be found. The user then had to log in to each machine and look for the individual file. Archie provided the machine name where the file could be found, but the user had to know a keyword in the title of the file being search ed. This may seem useless today, but it was the best technology available at the time. In 1993, students at the University of Nevada created another search engine similar to Archie, which they called Veronica. The main difference between Archie and Veronica was that Veronicas search results showed the possible document names. As the Internet started to grow larger, from 130 sites in 1993 to 600,000 in 1996, the glory of Archie and Veronica also faded. Matthew Gray, a researcher at the Massachusetts Institute of Technology, created a web based search engine known as WWW Wanderer. The Wanderer had a list of indexed sites at the back end and a search interface that allowed users to search the index at the front end. In 1994, Brian Pinkerton, a researcher from the University of Washington, developed a more powerful search engine by the name of WebCrawler. WebCrawler could index the full text of a web document it found and also use a linking of different web pages, just as Googles PageRanking algorithm does. Alta Vista was the next stronger search engine invention. Unlike other search engines, Alta Vista was created to test the performance of the superfast Alpha processor. After Digital Equipment Corporation (DEC) made a superfast Alpha processor, the company was looking for a way to test its performance. One of DECs researchers, Louis Monier, was working at Western Lab in Palo Alto, California, and came up with the idea of building a search engine that could load the entire Internet onto the Alpha computer to show the processors speed. Not only did Monier come up with the idea, he also built the search engine. However, the management of DEC did not realize the magnitude of this discovery. Some believe that the management could not understand the marketability of Alta Vista, because they considered DEC to be a hardware, not a software company. In January 1998, Compaq purchased DEC for $9.6 billion dollars. Compaq recognized the marketability of Alta Vista and started to invest more into it. Rod Schrock, a Compaq executive, was given the responsibility of Alta Vista, and developed the site to look like Yahoo. In June 1999, Compaq sold Alta Vista to CMGI, an Internet holding company, for $2.3 billion dollars, mostly in stock. CMGI could not hold on to Alta Vista for long since it lost 90 percent of its value. In 2003, CMGI was forced to sell Alta Vista to Overture Services, Inc. for $140 million. Yahoo acquired Overture Services, Inc., and Alta Vista became owed by Yahoo, its former fierce competitor. Yahoo had opened its doors two years prior in March 1995. Yahoo was started as a project to win a fantasy basketball league by two Stanford PhD candidate students, Jerry Yang and David Filo in the early 1990s. Both were studying electronic design automation, which was a popular field when they began studying but the subject got cold when these students reached their fourth year of their doctoral work. â€Å"The prospects of finishing and getting on with life were pretty grim. The real story is that we were bored with our PhDs and we did everything we could to avoid writing our thesis,† (Battelle, 2005) Yang recalls. To win a fantasy basketball league, Filo came up with an Internet crawler that collected data from basketball sites using protocol and compiled the data based on different categories like players performance, trade amount, history, etc. Yang and Filo won the fantasy basketball league using their project (Battelle, 2005). After the first browser was released in 1993, Yang started surfing the Web and maintaining a list of sites he was most interested in. Filo continued to develop software, and later wrote â€Å"Jerry and Davids Guide to the World Wide Web,† which helped to automate the list of sites Yang was collecting. Yang created a home page for the software Filo developed and called it Akebono, named after a famous sumo wrestler (Battelle, 2005). â€Å"Jerry and Davids Guide to the World Wide Web† became quickly famous, first among Stanford graduate students and then throughout the Web. In 1995, Yang and Filo realized the potential of â€Å"Jerry and Davids Guide to the World Wide Web,† and decided to invest more time into it. First and foremost, they wanted to have a catchy name for the site. Both, Yang and Filo, were inspired by computer science acronyms that started with â€Å"YA† for â€Å"yet another.† They began to search the dictionary, and when they got to â€Å"Yahoo,† they knew they had a winner (Reid, 1997). The dictionary defined the term as â€Å"a rude, unsophisticated, uncouth person,† but the word also lent itself to reverse engineering by way of an acronym: Yet Another Hierarchical Officious Oracle (Battelle, 2005). Filo and Yang tried to sell their project, Yahoo, to different companies. However, they were unable to find Impact of Corporate Culture on IT Company Growth and Profits Impact of Corporate Culture on IT Company Growth and Profits The Impact of Corporate Culture on the Growth and Profitability of IT Companies: The Case of Google Abstract In todays global economy, companies from different industries are trying to create a unique competitive advantage to stay in business and maximize their shareholders equity. In doing so, companies should analyze their largest expenses and try to minimize these costs while utilizing their resources in order to make the most from these expenditures. The largest operating expense in U.S. companies is salary. To maximize this expenditure, businesses should devise ways in which to motivate their employees to be more productive. Controlling employees to come to work is easy, but how can companies motivate their employees to work to their full capacity? One way in which this can be accomplished is by creating a suitable, attractive, and tension-free working environment for employees. In doing so, companies can create a strong corporate culture which could offer a competitive advantage. As an example, Google has become one of the largest IT companies in the world in fewer than two decades from its establishment. Not only has Google grown to be one of the largest IT company in the world, it has also developed unique and innovative products, a high job growth, and a secure position as one of the top five companies for which to work. Google has managed to achieve this not only by developing appropriate business strategy, but also creatin g a strong corporate culture that concentrates mainly on employees and customers. In this research, I will try to analyze Googles achievements. I will conduct a small survey to examine the adaptability of Googles flexible corporate culture in IT companies located in Utah. Introduction Statement of the Problem The old saying, â€Å"You can lead a horse to water, but you cant make him drink† may hold true for employees as well; you can make employees come to work, but it is not easy to make them work to their full capacity. Companies may use different methods to control their employees to make them work to their fullest working capacity, but this does not always succeed. To understand employees work satisfaction and engagement in their work, it is useful to analyze a survey conducted by the Gallup Management Journal (GMJ) (Houser, 2009). The GMJ surveyed U.S. employees to understand how engaged they are in their work and their attitudes toward their managers. According to the study, there are three types of employees: 1. Engaged employees: Those who work with passion, motivation, and have deep feelings toward their company. These people are the ones who move the organization. 2. Not-engaged employees: Those who are physically present in the company but mentally absent. These employees are not motivated, and they dont care about their company. They come to work simply to put in hours. The survey refers to them as â€Å"walking through their workday.† 3. Actively disengaged employees: Those who are not only unhappy, but they express their unhappiness in different ways. They may undermine what their engaged coworkers accomplish. The study results showed that 26% of respondents are engaged in their work, 56% of the respondents are not engaged in their work, and 18% of the respondents are actively disengaged in their work. The following chart illustrates the finding of this study. The respondents of the survey were asked if they would fire their manager, given the opportunity. Respondents indicated that 24% would fire their manager if they were given the chance. Of this number, 6% of those respondents were engaged in their work, 23% of the number were not engaged in their work, and 51% of the respondents were actively disengaged in their work. Therefore, less engaged employees tend to dislike their managers, and would fire them, given the opportunity. According to the study, this lack of productivity costs companies billions of dollars. Approximately 24.7 million employees age 18 and over are actively disengaged; this represents 18% of the total workforce. From 2000 to 2007, actively disengaged employees in the U.S. cost the countrys economy from $334 to $431 billion every year in low productivity. The Cost Of Disengagement In this study, I will analyze the different reasons why employees are disengaged from their work, and I will suggest recommendations to solve this problem by taking as an example a successful company in the U.S. Purpose of the study Today, different companies are trying to find a unique competitive advantage. One competitive advantage that was overlooked for many years is an attractive organizational culture. Not only will a superior organizational culture help in attracting and retaining the best employees, it can also be used to create a loyal customer base. In this paper, I will investigate the organizational culture of Google, Inc. in the information technology (IT) industrial sector. I will analyze how Google has capitalized on its organizational culture to become one of the largest search engines and IT companies in the world. I will conduct a small survey on organizational culture on IT companies located in Salt Lake City, Utah to determine useful recommendations by analyzing the results of the survey and comparing these to Googles organizational culture. Before analyzing organizational cultures, it would be beneficial to answer some questions as to why this topic was selected as well as other related issues. Why I Focused on Organizational Culture Many companies have tried to come up with a competitive advantage to maximize the shareholders profits. For years, an attractive corporate culture was not considered as vital to the success of an organization. Unlike external factors of business, which are not directly controlled by organizations, corporate culture is an internal environmental force which can be manipulated by organizations in their favor. Why I Emphasized the Employees Employees are the executers of the plans and strategies of the organization. Most companies consider employees as their asset, but, in my opinion, employees are much more than this. According to a study conducted by the United States Census Bureau, companies largest operating expense is salary. (U.S.CensusBureau, 2000) (See charts below). By taking care of their employees, organizations can get the best results from them. The following charts show the breakdown of operating expense for different industries in 1997 as it was studied by the U.S. Census Bureau under the Economic and Statistics Administration in the U.S. Department of Commerce. Even though, this study was conducted more than a decade ago, I have included it, because I believe it shows the general trend of the breakdown of operating expenses within U.S. industries. Merchant wholesale companies have five major operating costs. Of these, payroll was by far the largest operating expense. If payroll expense and fringe benefits, which are operating expenses toward employees, are combined, more than half of the total operating expenses go toward employee salaries. The breakdown of operating expenses of retail trade has the same tendency as that of the merchant wholesaler. In fact, the only difference is that the expenses for rent by retail trade businesses are a little bit higher than that of the merchant wholesaler. The breakdown of operating expense for business services, which include IT industries, shows a larger expense toward employees. Payroll, consisting of 51% of total operating expense, contract labor, consisting of 5% of total operating expense and fringe benefits, consisting of 8% of total operating expense makes up a total of 64% of the total operating expense. The breakdown of the operating expenses for legal services follows the same trend as for business services. The following chart compares payroll expenses of different sectors of business According to the above chart, business services, health services and legal services pay the highest portion of operating expenses to payroll. Clearly, if companies are paying the majority of their operating expense toward the salaries of their employees, they should try to get the most from their workforce. Another study conducted in 2007 by the AmericanTimeUseSurvey through the U.S. Bureau of Labor Statistics (AmericanTimeUseSurvey, 2007) showed that of the total working people in U.S., those who were between the ages of 25 to 54 living in households with children under the age of 18 spent most of their time either working or in work-related activities. The survey was provided from data taken on non-holiday weekdays. Out of the total 24 hours, those between the age of 25 to 54 living in households with children under the age of 18 spent 8.7 hours working or on work-related activities, 7.6 hours sleeping, 2.6 hours on leisure and sports, 1.2 hours caring for others, 1.1 hours on household activities, 1.1 hours in eating and drinking and the remaining 1.7 hours on other activities. The following chart illustrates these hours in percentiles. Based on this survey, people with children between the ages of 25 to 54, who were part of the labor force, spent the majority of their time at the workplace or doing work-related activities. If companies created a suitable and stable environment, this labor force would be motivated to work harder to help companies maximize their profits. This study will research and analyze how companies could create a competitive advantage by attracting and retaining the best employees through a superior corporate culture. Why I focused on IT IT, by any comparison, is the fastest growing industry in the world. Companies are spending billions of dollars every year, which has made the IT industry one of the most profitable industries in the world. According to a study conducted by the U.S. Census Bureau in 2005 and published in 2007 (U.S.CensusBureau, Information and Communication Technology: 2005, April 2007), the information industry by itself contributes 52.4 billion dollars to the IT industry through purchases of hardware and software annually. The finance and insurance sectors spent $44.2 billion; the manufacturing, professional, scientific, and technical services sectors spent $32.5 billion; the health care sector spent $27 billion; and the social assistance business sector spent $19.9 billion on IT hardware and software components in 2005 alone. Based on this study, more than $200 billion was spent on IT hardware and software by different business sectors in 2005. According to this study, the noncapital and capital expenditures for computer software were higher compared to IT hardware. It is a general assumption that if companies are investing more on computer software, the software industry is generating a lot of money. In 2005 alone, the noncapital expenditure for computer software was $54.2 billion, whereas the capital expenditure for the same sector was $49.8 billion. Therefore, this research will focus on computer software companies. Why Focus on Google? Google is one of the fastest growing companies in the world. It has grown sevenfold over the last decade. According to Fortune, Google was listed as the fourth best company to work for in 2009 (100 Best Companies to Work for 2009: Google GOOG from Fortune, 2009). Even though Google was listed as the fourth best company to work for in 2009 by Fortune, it has the highest job growth rate when compared to the other companies listed in the top ten. While Google has a 40% job growth rate, NetApp, which was listed in first place, only has a 12% job growth rate. Edward Jones and Boston Consulting Group, listed second and third, have only a 9% and 10% job growth rate respectively (100 Best Companies to Work for 2009: Google GOOG from Fortune, 2009). Google has shown tremendous growth over the past few years. As the following chart indicates, from 2004 to 2008, the net income of the company increased tenfold. Even when the world economy was in a recession at the end of 2007 and 2008, Google managed to secure a high net income (GoogleInc, 2008). Google has an interesting workforce distribution. As of December 31, 2008, 40% of Googles total workforce was in sales and marketing, 36% in research and development, 15% in general and administrative positions, and the remaining 9% in operations (Google Inc., 2008). According to this data, Google places nearly as large an emphasis on research and development as it does for sales and marketing. Having a large staff in research and development will ensure a strong future market when it is supported with an appropriate corporate strategy. Even if it is difficult to conclude that Google will have a bright future based on the distribution of its workforce, it is certain that this strong contingency of Googles research and development team has proven to be valuable by developing new and exciting technologies, making it difficult for competitors to catch up. Literature Review In todays globalized and integrated world, change within industries and organizations occurs rapidly. Understanding the impact of an organizations environment could assist organizations in coping with this change. The organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization (Daft, Organization Theory and Design, 8th ed., 2004). The organizational environment consists of the external environment and the internal environment. The external environment is made up of those forces that exist outside of the organizations boundaries and have an effect on the organization. The external environment is further divided into the general environment and the task environment. The general environment is the outer layer that is widely dispersed and affects organizations indirectly (Daft, Management, 7th ed., 2005). The general environment includes technological, socio-cultural, economic, legal/political, and international factors. On the other hand, the task environment is closer to the organization and includes the sectors that conduct day-to-day transactions with the organization and directly influence its basic operations and performance (Daft, Management, 7th ed., 2005). The task environment includes customers, labor market, suppliers and competitors. The internal environment includes the elements within the organizations boundaries (Daft, Management, 7th ed., 2005). It includes employees, management and culture of the organization. In this paper the focus is on the culture of the organization and its affect on the performance of the organization. A corporate culture is defined as the set of key values, beliefs, understandings, and norms shared by members of an organization (Martin, 2002) (Kilmann, Ralph H.; Saxton, Mary J.; Serpa, Roy, 1986) (Smircich, 1983). It could also be defined as an â€Å"interdependent set of beliefs, values, ways of behaving, and tools for living that are so common in a community that they tend to perpetuate themselves, sometimes over long periods of time. This continuity is the product of a variety of social forces that are frequently subtle, bordering on invisible, through which people learn a groups norms and values, are rewarded when they accept them, and are ostracized when they do not† (Bemowski, 1995) (Wilhelm, 1992). Corporate culture is derived from both the management and the organization itself. The management, through its philosophy, values, actions and the organization through its roles, structure, systems and technology comprise the corporate culture. Feedback is received from the corporate culture to the management and organization. The following illustrates this process. Classification Schemes There are different classifications of corporate culture defined by different authors. The different views of four authors will be considered in the following: 1. Henry Migliore After studying 24 organizations, Henry Migliore included 20 cultural factors, which he referred to as the â€Å"Corporate Culture Index† (Migliore, Henry; R.T. Martin; Tim Baer; and Jeffrey L. Horvath, 1989). These factors include the following characteristics. * Member Identity: the degree to which employees identify with the organization as a whole in their type of job or field of professional expertise * Team Emphasis: the degree to which work activities are organized around teams rather than individuals * People Focus: the degree to which management empowers the employees within the organization * Autonomy: the degree to which departments within the organization are encouraged to operate in a coordinated or interdependent manner * Control: the degree to which rules, regulations, and direct supervision and used to control employee behavior * Risk Tolerance: the degree to which employees are encouraged to be aggressive, innovative, and risk-seeking 2. Geert Hofstede Geert Hofstede believes the behavior of organizations is affected by a national and regional cultural grouping. To study this point, he looked for a national difference among over 100,000 of IBMs employees in different parts of the world. He came up with five dimensions of culture that influence national regional groupings (Hofstede, 1980). These are: * Power distance: the expectation of society on the levels of power an individual possess in the society. A high score of power distance reflects the expectation of the society that some individuals possess more power than others. A low score of power distance reflects the expectations of the society that all people have equal rights * Uncertainty avoidance: the degree to which a society accepts uncertainty and risk * Individualism vs. Collectivism: the degree to which people stand up for themselves or act as part of a group * Masculinity vs. Femininity: the degree to which the society gives value to the male or female * Long vs. Short-term Orientation: the degree to which a society values long term or short term orientation 3. Deal and Kennedy According to Deal and Kennedy, organizational culture is the way things get done in an organization (Deal Kennedy, 1982). They measured an organizations culture using different elements. These elements include: * Feedback: response from the organization * Risk: the degree of uncertainty in the organization Using these two elements, Deal and Kennedy suggested four classifications of corporate cultures (Deal Kennedy, 1982). These are: * The Tough-Guy Macho Culture: The feedback, which is the response from the organization, is quick and the reward is high. * The Work Hard/Play Hard Culture: Few risks are taken, but the feedback, which is the response from the organization, is rapid. * The Bet Your Company Culture: This involves high risk, but it may take a long time to know the outcome of the decision or action. * The Process Culture: This is associated with bureaucracy in the organization. It is common in organizations where there is little or no feedback. 4. Charles Handy Charles Handy developed Roger Harrisons work of 1972 which linked organizational structure to organizational culture (Handy, 1985). According to this idea, there are four types of culture. These are: * Power Culture: A few will rule the organization from the middle. * Role Culture: Employees have clearly delegated authority and the structure of the organization is highly defined. * Task Culture: Teams are formed to solve particular problems; this is a common organizational culture for a matrix structure. * Person Culture: Employees focus on individualism rather than team work. These organizations will face a hard time staying above water. A corporate culture has two levels, visible and invisible. The visible level of culture can be seen at the surface level. It includes symbols, stories, heroes, slogans and ceremonies. The invisible level is deeper values and shared understandings held by organization members who include expressed values, assumptions and deep beliefs. The following illustrates the levels of corporate culture. It is difficult to express the invisible level of corporate culture since it cannot be seen as compared to the visible level of corporate culture. The visible level of corporate culture has different entities. These include: * Symbols: an object, act, or event that conveys meaning to others. Symbols can be considered a rich, non-verbal language that vibrantly conveys the organizations important values concerning how people relate to one another and interact with the environment (Pratt Rafaeli, 2001). * Stories: narratives based on true events that are repeated frequently and shared among organizational employees (Daft, Management, 7th ed., 2005). * Heroes: s who exemplify the deeds, character, and attributes of a strong corporate culture (Daft, Management, 7th ed., 2005). * Slogans: a phrase or sentence that succinctly expresses a key corporate value (Daft, Management, 7th ed., 2005). Companies use slogans to convey their core values and missions. Examples of slogans are Googles â€Å"Dont be evil,† and Microsofts â€Å"Our passion, your potential.† * Ceremonies: a planned activity that makes up a special event, and is conducted for the benefit of an audience (Trice Beyer, 1984). According to research conducted at Harvard on 207 U.S. firms (Kotter Heskett, 1992), corporate cultures can be divided into adaptive and unadaptive corporate cultures. The study found that a strong corporate culture by itself does not guarantee company success. However, when strong corporate culture adapts to the external environment, it will bring success to the companys business. In both adaptive and unadaptive corporate cultures, there are visible behaviors and expressed values. In the adaptive corporate culture, managers are concerned with their customers (external environment) and employees (internal environment). On the other hand, in an unadaptive corporate culture, managers are concerned only with themselves. Therefore, they dont want change or risks. A strong corporate culture should always be adapted to the external environment (Kotter Heskett, 1992). Table 1: Adaptive and Unadaptive Corporate Culture Adaptive Corporate Cultures Unadaptive Corporate Cultures Visible Behavior Managers pay close attention to all their constituencies, especially customers, and initiate change when needed to serve their legitimate interests, even if it entails taking some risks. Managers tend to behave somewhat insularly, politically, and bureaucratically. As a result, they do not change their strategies quickly to adjust to or take advantage of changes in their business environments. Expressed Values Managers care deeply about customers, stockholders, and employees. They also strongly value people and processes that can create useful change (e.g. leadership initiatives up and down the management hierarchy). Managers care mainly about themselves, their immediate work group, or some product (or technology) associated with that work group. They value the orderly and risk-reducing management process much more highly than leadership initiatives. Types of Cultures There are four types of corporate culture, which can be further classified into two matrixes. These are the needs of the environment, which could be flexible or stable, and the strategic focus, which can be external or internal. The four categories associated with this are adaptability, achievement, involvement, and consistency (McDonald Gandz, 1992) (Denison Mishra, 1995). The four types of corporate cultures are: 1. Adaptability culture: A culture characterized by values that support the companys ability to interpret and translate signals from the environment into new behavior responses. It emerges in an environment that requires fast response and high-risk decision making. Managers encourage values that support the companys ability to rapidly detect, interpret, and translate signals from the environment into new behavior responses. Employees have autonomy to make decisions and act freely to meet new needs, and responsiveness to customers is highly valued. Managers also actively create change by encouraging and rewarding creativity, experimentation, and risk taking (Daft, Management, 7th ed., 2005). 2. The achievement culture: A results-oriented culture that values competitiveness, personal initiative, and achievement. It is suited to organizations that are concerned with serving specific customers in the external environment but without the intense need for flexibility and rapid change. This is a results-oriented culture that values competitiveness, aggressiveness, personal initiative, and willingness to work long and hard to achieve results (Hooijberg Petrock, 1993). 3. The involvement culture: A culture that places high value on meeting that needs of employees and values cooperation and equality. It has an internal focus on the involvement and participation of employees to rapidly meet changing needs from the environment. This culture places a high value on meeting the needs of employees, and the organization may be characterized by a caring, family-like atmosphere. Managers emphasize values such as cooperation, consideration of both employees and customers, and the avoidance of status differences (Daft, Management, 7th ed., 2005). 4. Consistency culture: A culture that values and rewards a methodical, rational, orderly way of doing things. It has an internal focus and a consistency orientation for a stable environment. Following the rules and being thrifty are valued, and the culture supports and rewards a methodical, rational, orderly way of doing things, since there is no stable environment. It is rather difficult to have this kind of corporate culture (Daft, Management, 7th ed., 2005). The Start of Search Engines Most people agree that the first pre-web search engine was Archie created by Alan Emtage in 1990, while he was a student at McGill University. At that time, the Internet was used by learning institutions to store different kinds of documents on shared machines. Since there were no search engines at that time, if one did not know the exact machine address and file name, it would not be possible to find the document. Emtage created an interface for the search engine, calling it Archie, and used an indexed filing system. In order to use Archie, a user would log in to an Archie server via a command line interface and type in keywords that matched the file title being searched. The result from Archie would display the possible machine locations in which the file could be found. The user then had to log in to each machine and look for the individual file. Archie provided the machine name where the file could be found, but the user had to know a keyword in the title of the file being search ed. This may seem useless today, but it was the best technology available at the time. In 1993, students at the University of Nevada created another search engine similar to Archie, which they called Veronica. The main difference between Archie and Veronica was that Veronicas search results showed the possible document names. As the Internet started to grow larger, from 130 sites in 1993 to 600,000 in 1996, the glory of Archie and Veronica also faded. Matthew Gray, a researcher at the Massachusetts Institute of Technology, created a web based search engine known as WWW Wanderer. The Wanderer had a list of indexed sites at the back end and a search interface that allowed users to search the index at the front end. In 1994, Brian Pinkerton, a researcher from the University of Washington, developed a more powerful search engine by the name of WebCrawler. WebCrawler could index the full text of a web document it found and also use a linking of different web pages, just as Googles PageRanking algorithm does. Alta Vista was the next stronger search engine invention. Unlike other search engines, Alta Vista was created to test the performance of the superfast Alpha processor. After Digital Equipment Corporation (DEC) made a superfast Alpha processor, the company was looking for a way to test its performance. One of DECs researchers, Louis Monier, was working at Western Lab in Palo Alto, California, and came up with the idea of building a search engine that could load the entire Internet onto the Alpha computer to show the processors speed. Not only did Monier come up with the idea, he also built the search engine. However, the management of DEC did not realize the magnitude of this discovery. Some believe that the management could not understand the marketability of Alta Vista, because they considered DEC to be a hardware, not a software company. In January 1998, Compaq purchased DEC for $9.6 billion dollars. Compaq recognized the marketability of Alta Vista and started to invest more into it. Rod Schrock, a Compaq executive, was given the responsibility of Alta Vista, and developed the site to look like Yahoo. In June 1999, Compaq sold Alta Vista to CMGI, an Internet holding company, for $2.3 billion dollars, mostly in stock. CMGI could not hold on to Alta Vista for long since it lost 90 percent of its value. In 2003, CMGI was forced to sell Alta Vista to Overture Services, Inc. for $140 million. Yahoo acquired Overture Services, Inc., and Alta Vista became owed by Yahoo, its former fierce competitor. Yahoo had opened its doors two years prior in March 1995. Yahoo was started as a project to win a fantasy basketball league by two Stanford PhD candidate students, Jerry Yang and David Filo in the early 1990s. Both were studying electronic design automation, which was a popular field when they began studying but the subject got cold when these students reached their fourth year of their doctoral work. â€Å"The prospects of finishing and getting on with life were pretty grim. The real story is that we were bored with our PhDs and we did everything we could to avoid writing our thesis,† (Battelle, 2005) Yang recalls. To win a fantasy basketball league, Filo came up with an Internet crawler that collected data from basketball sites using protocol and compiled the data based on different categories like players performance, trade amount, history, etc. Yang and Filo won the fantasy basketball league using their project (Battelle, 2005). After the first browser was released in 1993, Yang started surfing the Web and maintaining a list of sites he was most interested in. Filo continued to develop software, and later wrote â€Å"Jerry and Davids Guide to the World Wide Web,† which helped to automate the list of sites Yang was collecting. Yang created a home page for the software Filo developed and called it Akebono, named after a famous sumo wrestler (Battelle, 2005). â€Å"Jerry and Davids Guide to the World Wide Web† became quickly famous, first among Stanford graduate students and then throughout the Web. In 1995, Yang and Filo realized the potential of â€Å"Jerry and Davids Guide to the World Wide Web,† and decided to invest more time into it. First and foremost, they wanted to have a catchy name for the site. Both, Yang and Filo, were inspired by computer science acronyms that started with â€Å"YA† for â€Å"yet another.† They began to search the dictionary, and when they got to â€Å"Yahoo,† they knew they had a winner (Reid, 1997). The dictionary defined the term as â€Å"a rude, unsophisticated, uncouth person,† but the word also lent itself to reverse engineering by way of an acronym: Yet Another Hierarchical Officious Oracle (Battelle, 2005). Filo and Yang tried to sell their project, Yahoo, to different companies. However, they were unable to find

Scientific Method Allows to Uncover Truth

The scientific method consists of five steps: first, observing and recollecting information. Second, creating or formulating a hypothesis. Thirdly, scientists experiment, with the information and the observations they have made so as to reach to a conclusion, which is the fourth step. Finally, the last step consists in the communication, which is when you tell society about a new discovery or theory and the verification of this conclusion, in order to see if it is valid or not. Along this method there are lots of perceptions which are made, such as sense perception or induction, which may limit this method. What I will try to analyze along this essay is if the scientific method allows us or not to uncover truth. In order to do so, I will analyze whether the scientific method gives us absolute or provisional truth and how it gives us that truth. To start with, the scientific method can allow us to uncover truth. It is needed to say that it allow us to uncover provisional truth. Related article: Disagreements in Science Examples Truth can be provisional because we accept it may change over time, as new discoveries are made and the supposedly â€Å"truth† is no longer but it’s replaced by another and new â€Å"truth†. We accept one statement as true or not according to its degree of objectivity. Scientific method recollects empirical evidence, which is measurable and comparable and allows for the application of consistency tests. The application of consistency tests reduces the impact of subjectivity and the limitations of sense perception in the recollection of evidence. This allows us to construct explanations that are objective enough for society to define these explanations as provisional truth. Furthermore, as the scientific method is a very rigorous and complex method. Scientists do observation, formulation of a hypothesis, experimentation, they reach a conclusion and they then communicate and verify this conclusion. These steps are followed thousands of times, in order to be as objective as possible and in order to prove or create a theory. But these steps are followed not by just a scientist but by many, under different circumstances and places, again in order to be as objective as possible. All this repetition of the steps and the analysis made by lots of different scientist allows the scientific method to be, in part, objective and, in consequence, to give us a provisional truth. Finally, we can say that natural sciences objective is to build up provisional truths which are accepted by society and which predict future phenomena but not to build up absolute truth. During all times there have been many theories about evolution, which were replaced one by another and, the last accepted one is Darwin’s but before his theory there had been others theories of evolution which were â€Å"true†, so the ideal of the scientific method is to allow us to uncover provisional truth, as we know there are going to be, afterwards, new theories or changes in older ones. On the other hand, the scientific method doesn’t allow us to uncover absolute truth. When scientists observe, experiment, formulate a hypothesis or reach a conclusion, there are, mainly, two ways of knowing used: sense perception and intuition. These ways of knowing have limitations which don’t allow the scientific method to give us absolute truth. As regards sense perception, our senses have a limited range and they are selective. This means they can’t perceive everything which goes around us and that out of what we perceive (which isn’t everything) we remember or pay attention to some stimuli, according to our expectations, interests, culture and past experiences. Furthermore, as our senses are limited and there is variability in the ability of individuals to capture stimuli, we’ll never be sure if what we perceive is the real reality or just an interpretation of it. As regards induction, which is when from a variety of particular premises we get to a general conclusion we also have some limitations: As there’s no magical number that tells us how many people or things we’ve got to analyze to reach a generalization, we’ll never be sure that a generalization is right. Also because we need just one case in order to contradict a generalization, so we’ll never be sure a theory is right, as there’s nobody who may be able to analyze each particular case in every part of the world. So the scientific method is limited, as it doesn’t analyze each particular case and as, the observation made by scientists is limited. So, as from the beginning of the scientific method (observation) there are limitations, it will probably have failures along all the method. Secondly, there’s a limit to what science can explain. There are things which science can’t explain. As the scientific method uses empiricism and rationality to give us truth, it denies the mystical knowledge, such as the religious beliefs. So how can we say that scientific method allows us to uncover truth if it denies many things, such as religious beliefs, which many people believe are true? As we’ve said before it gives us provisional truth, as it gives us about natural or social sciences, but not absolute, as it doesn’t give us truth about religion or any similar theme. Moreover, as sciences are based on assumptions, looking for patterns in nature assumes nature is regular. Here we can clearly see that scientific method doesn’t allow us to uncover absolute truth, as nature evolves and changes, so it will never be regular. Finally, the scientific method doesn’t allow us to get truth, as there are some scientists which first get to a conclusion or make a hypothesis and then look for the information or patterns which suit their conclusion or hypothesis. So, they may look for patterns in nature which only fit with their conclusion or, in order to fit their conclusions, they’ll avoid certain features or patterns of nature which will contradict or which won’t fit to their hypothesis. So, this idea together with the limitations that sense perception and induction has, makes the scientific method unable to uncover truth. All in all, I strongly believe that scientific method can’t allow us to uncover truth, if we consider truth as absolute. But what is necessary to clarify is that there’s not any way of knowing which will allow us to uncover absolute truth. In this case we should take truth as a provisional concept and, if we take truth as provisional then the scientific method allows us to uncover it, as it takes us to discover truth in a provisional way. We can then say that the scientific method can take us to a provisional truth, but that it will never lead us to absolute truth, as it will always have some limitation.

Essay about College as the Pathway to the American Dream

Achieving the American Dream has been the ideal for people living in the United States for decades. People believed that the way to get there was through hard work, also known as the â€Å"Protestant work ethic†. The American Dream can vary depending on the person. Some people think that owning a house with a white picket-fence is the American Dream while others think that it is becoming a celebrity with a lot of money. For the purpose of this paper, the American Dream will be defined as the idea that you can achieve financial stability through hard work, which often means going to college. The term â€Å"college† refers to any undergraduate or graduate program at a secondary institution. This paper aims to examine the relationship between†¦show more content†¦Ã¢â‚¬Å"Misconception No.1: A liberal arts education is a luxury that most families can no longer afford. ‘Career-education’ is what we must now focus on.† (Ungar, 2010, pp.191) As Ungar has claimed, there is a recent misconception that a liberal arts education is no longer a necessity but luxury because it doesn’t provide an instant career launching education. With so many people having to a need to spend as little money as possible, they are determined to only spend money on preparation for their future career. For this reason they go to college only to take courses that are necessary for their future . â€Å"She is in college to take vocational training. She wants to write computer code. Start a business. Get a job in television. She uses college to take vocational courses that pertain to her career interest.† (Murray, 2008, pp.228) Murray explained the story of a girl who is in college solely for preparation for her career. Because of this, she isn’t interested in a liberal arts education. If the course doesn’t directly pertain to her desired career, she prefers not to take it. College has always been used as a means to an end, with that end being their American Dream. Through college, they would gain knowledge that could help them achieve that dream. Over the recent years, with the economic troubles, people have shifted from the idea ofShow MoreRelatedThe Path For Underserved Students Transitioning From Community College980 Words   |  4 Pagesorigin or ancestry, [which] is [the] major goal of American democracy† (United States Zook, 1947, p.  3). 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Comparing The Vs. Vampire Folklore - 1368 Words

Final Essay Different depictions of vampires are commonly exhibited in vampire folklore in past and present literature and film. The diversity of different variations of vampire legends are prominently seen in most literature, but the main ideas and attributes are generally the same. This is not that case when focusing on specific novels discussed in class. The novels I Am Legend by Richard Matheson and Fledgling by Octavia Butler are two contrasting works of vampire folklore. The novels are about different societies of vampires. They both emerged in different ways, the survive and feed in contrasting ways, and they both represent completely different forms of vampires. This essay will examine the characterizations of the contrasting the vampire species in both I Am Legend and Fledgling, as well as, investigating how these different species of vampires relate to human species. The generalization for vampires has been displayed in films and literature for hundreds of years. The stereo typical versions of vampires are that they have long fangs, sleep in coffins during the day, and suck the blood out of humans. Both novels contradict those stereotypes in different ways. To understand the diversity of the vampires described in both novels, one must examine the characteristics that the vampires display and the meaning and purpose behind them. David D. Gilmore’s book â€Å"Monsters† analyzes monsters and other mythical creatures. Gilmore describes why humanity invented the idea ofShow MoreRelatedBram Stoker s Dracula And Richard Matheson s I Am Legend2160 Words   |  9 PagesStoker’s Dracula and Richard Matheson’s I Am Legend, the mythical horror creatures, the vampires, have many differences in their mythical abilities, functionality and origin; however, they both serve to underline themes that remind the reader of what makes us human and what defines us as ultimately good or evil. Stoker’s Count Dracula is the product of a religi ous strike against the antagonist whereas the vampires in I Am Legend are a product of mankind’s scientific ignorance and indifference. Due toRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesintegrated circuits on a silicon chip. In many respects, the arithmetic/logical unit is very simple. It has been built to carry out addition, subtraction, multiplication, and division, as well as to perform certain logical operations such as comparing two numbers for equality or finding out which number is bigger. The broad arrows in Figure 2.1 represent the way in which the arithmetic/logical unit works. As indicated by the broad arrow from memory to the arithmetic/logical unit, the numbers

A Midsummer Night’s Dream Essay Love and Marriage

Love and Marriage in A Midsummer Night’s Dream There is something to be said for the passionate love of young people, and Shakespeare said it in Romeo and Juliet. The belief that any action can be excused if one follows ones feelings is a sentimental notion that is not endorsed by Shakespeare. Thus, Theseus suggestion in 1.1 of A Midsummer Night’s Dream, that Hermia marry a man she does not love rather than live a barren sister all her life would seem perfectly sensible to Shakespeare’s contemporaries. Shakespeare writes for a public who views marriage unsentimentally. At all levels of society, from king to commoner, marriage is entered into for commercial and dynastic reasons. People marry to increase their†¦show more content†¦Is Demetrius love for Helena at the end of the play still being artificially stimulated by the love-in-idleness? Although Dians bud has been used as an antidote, we do not know that the magic lasts for ever. The tone of Demetrius defence, in 5.1, before Theseus of his love for Helena, in striking contrast with his earlier declaration of love to her (Goddess, nymph, divine) shows that his love is no longer due to the magic flower, but to a new insight into her merits; above all, his love for Hermia, clearly a youthful infatuation, has been dispelled. Likening this to an idle gaud doted upon in childhood, Demetrius suggests that his rediscovered love is of a mature kind, and so it appears to the audience. Although Hermia can be stubborn and fierce, she seems serious in her love for Lysander. One reason for Theseus description of the nuns lonely calling is to test just this. (The question of course assumes that maternity is a state highly desired by any woman - which very much does reflect Elizabethan attitudes.) The answer, in which Hermia echoes the exact terms of Theseus metaphor of the rose distilld and the single rose, indicates Hermias seriousness of purpose. This is confirmed by her insistence, in the wood, that Lysander does not compromise her by lying too near. Lysander, while feeling more amorous than this, is ready to do Hermias bidding. Although their love seems, therefore, far moreShow MoreRelated A Comparison of Romantic Love in A Midsummer Nights Dream, The Tempest, and Twelfth Night1505 Words   |  7 PagesRomantic Love in A Midsummer Nights Dream, The Tempest, and Twelfth Night In all of Shakespeares plays, there is a definitive style present, a style he perfected. From his very first play (The Comedy of Errors) to his very last (The Tempest), he uses unique symbolism and descriptive poetry to express and explain the actions and events he writes about. Twelfth Night, The Tempest and A Midsummer Nights Dream are all tragicomedies that epitomise the best use of the themes and ideologyRead MoreTheme Of Reality And Illusion In A Midsummer Nights Dream1057 Words   |  5 Pagesreflection of reality has proven to be a major source of inspiration for both authors and readers alike. Reality as a theme is prevalent in literature, and the numerous ways that reality and illusion intertwine. In William Shakespeare’s play, A Midsummer Night’s Dream, the illusory world which the characters inhabit is enhanced by the supernatural. The relationship between Oberon and Titania contributes to the development of the play’s theme of reality and illus ion; they are the catalyst by which the play’sRead MoreMidsummer Nights Dream: Fate vs. Free Will Essay1208 Words   |  5 PagesMidsummer Nights Dream essay Throughout the play A Midsummer Nights Dream, Shakespeare uses both fate and free will to present his philosophy towards the nature of love. 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Barber did a great job in his explanation on the romance part of the play and also on the metamorphoses part, however he was unorganized and the methods he used to explain his ideas were confusing. In the scene, where Lysander and Hermia plans toRead MoreFemale Sexuality in Shakespeare4830 Words   |  20 PagesQuestion Compare and contrast the representation of female sexuality in Cymbeline, the Sonnets, and one of the plays: A Midsummer Night’s Dream, Richard II, Hamlet, Antony and Cleopatra, Measure for Measure or King Lear.       Both Cymbeline and A Midsummer Night’s Dream  (AMND)  are both set in a patriarchal environment where both genders grapple for control. Valerie Traub defines the distinction between gender sex and gender behavior as â€Å"Sex refers to the . . . biological distinctions between

Beauty Is Skin Deep Free Essays

string(114) " done a drama topics on this, the words beauty is only skin deep, it implies that beauty cannot be on the inside\." Beauty is Skin Deep Abstract Beauty is skin deep; refers to the outward beauty of a person. We know and realize that a person can be beautiful on the inside. A person with a beautiful mind, we can say him/her as a nice person. We will write a custom essay sample on Beauty Is Skin Deep or any similar topic only for you Order Now But when we listen something beautiful we generally indicate that something outward appearance. So beauty is skin deep; this statement tries to highlight that person’s outward appearance counts for nothing but it is what lies beneath the skin, the real person himself or herself is what actually matters. And I believe the underlying message of this saying is true. In my research I tried to justify this statement by applying different theories and real life examples. I tried to see what people think about the definition, dimension and criteria of beauty and also tried to know how they perceive it in their lives. After doing research I have confirmed that this statement is justified ethically because most people had gone with my opinion. Table of contents ItemsPage no. Introduction background 4-7 Methodology8 Data analysis presentation8-10 Different theories11 Real life examples11 conclusion12 Appendices13-14 Reference list15 Introduction background Beauty means a person whose physical appearance would be appealing to a majority of people. Many people think that a person is only beautiful by their outside appearance such as weight, height, hair length, or face complexion. They do not pay attention to the important characteristics that make and mode a person. They feel that beauty is based on appearance alone. But on the other hand think differently. But some people think beauty is all about what is on a person’s inside. Inside beauty consists of the person’s love for themselves, their love for others, and lastly their personality. All these things create a beautiful person. In short beauty is- 1. A combination of qualities, such as shape, color, or form that pleases the aesthetic senses, esp. the sight. 2. A combination of qualities that pleases the intellect or moral sense. Quotes about beauty- Beauty is truth, truth beauty,—that is all. Ye know on earth, and all ye need to know. (John Keats) Beauty is but a flower Which wrinkles will devour. (Thomas Nashe) There is no cosmetic for beauty like happiness. Marguerite Gardiner) All the beauty of the world, ’tis but skin deep. ( Ralph Venning) From a study we found that †¢Seventy seven percent strongly agree that beauty can be achieved through attitude and other attributes that have nothing to do with physical appearance. †¢Eighty-nine percent strongly agree that women can be beautiful at any age. †¢Eighty-five perce nt state that every woman has something about her that is beauty. This study shows that two thirds of women strongly agree that physical attractiveness is about how one looks, whereas beauty includes much more of who a person is. Women rate happiness, confidence, dignity, and humor as powerful components of beauty, along with the more tradition attributes of physical appearance, body weight and shape, sense of style etc. Researchers have found that good looking students get higher grades from their teachers than students with an ordinary appearance. 1. Begley, S. (2009). â€Å" The link between beauty and grades† Newsweek. 2. Courtney, V. (2008) â€Å"Focus on the family†. â€Å"What is Beauty? † B Publishing Group. Furthermore, attractive patients receive more personalized care from their doctor. Studies have even shown that handsome criminals receive lighter sentences than less attractive convicts. Studies among teens and young adults, such as those of psychiatrist and self-help author show that skin conditions have a profound effect on social behavior and opportunity. How much money a person earns may also be influenced by physical beauty. One study found that people low in physical attractiveness earn 5 to 10 percent less than ordinary looking people, who in turn earn 3 to 8 percent less than those who are considered good looking. Discrimination against others based on their appearance is known as lookism. The topic is too some extent controversial. Because some people say yes beauty is only skin deep nothing much more. On the hand, some say that although beauty is skin deep but it has much more significance in our lives. Their opinion is beautiful people are always treated beautifully. So they become compassionate individuals who treated others well. Some people give their opinion neutrally. There are some opinions of people based on some secondary sources. Agreeing to the statement some said if someone looks beautiful on the outside that does not mean they will also beautiful inside also, they might be so despicable in the inside, or if someone is very ugly, may be nice in the inside. It is like the saying: Don’t judge a book by its cover, instead, don’t judge a person by its cover. Some people directly and clearly said that the only thing should matter about a person is their personality. Personality is the main factor which makes a person beautifully. 3. Lorenz, K. (2005). â€Å"Do pretty people earn more? † CNN News, Time Warner. 4. Coast, P. (2009). Image Survey Reveals: Perception is reality when it comes to teenagers. PRNewswire. On the contrary to the statement Social psychology disagrees. It says that beautiful people actually are friendlier and nice. It is known that we subconsciously consign positive features such as friendliness and intelligence to beautiful people. Generally people treat these people nicer than treat others. So the result of having been beautiful and therefore nicely treated children they develop a positive self-image and they become mature, thoughtful, compassionate individuals who can easily treat others well as they have learned others treat them. In this way this beautiful people become friendlier and nicer than less beautiful people. Some people disagree with the above thinking. They think that people who experience little difficulty he/she can often become incredibly uncharitable, self-centered individuals. Some people gave their opinion in the light of their experience. They said if someone look factually, it can be noticed that at school when there is done a drama topics on this, the words beauty is only skin deep, it implies that beauty cannot be on the inside. You read "Beauty Is Skin Deep" in category "Essay examples" So if someone has beauty, it will only be on the inside. But if someone is not beautiful on the outside, then he/she can’t be beautiful on the inside either as well. Methodology For my research purpose, I have divided the data collection procedure into two parts. I have used primary data to get the real picture of peoples mind. I have also used secondary data to collect various types of information about my topic. Primary data I did a survey on some 20 people where there were men and women of different ages, income and different educational background. For doing this I designed a questionnaire with different types of question which eventually helped me to answer of my research questions. Secondary data For my secondary research, I used web blogs, online articles, and online magazines, different theories, abstract of research findings etc. Data presentation and analysis according to my research In my research I have tried to define beauty, its elements or characteristics and try to find out how different types of people perceive beauty. To the end I had been addressing the following research questions according to the Bangladeshi people. What is beauty? Majority agreed with the 2nd question’s statement. They said that someone is really good looking but total jerk and a person with ugly looking but super nice, and then they would choose the ugly person who had a great personality. According to them the criteria to judge one’s beauty should be his/her personality. Their logic was beauty is something which goes over time but one’s inner beauty is something which does not go over time. They think that beauty is something which includes happiness, confidence, dignity and humor. Few people went with the option c. According to them physical appearance is the first thing to see than the other options can be realized slowly over time. So they choose physical appearance as beauty. Beauty can gain genetically or not. Some people agreed with this statement and some did not. Some said that as beauty is the mixture of personality, humor, behavior, proper education and lastly the physical appearance so most of these cannot gain by genetically. People have to achieve those. On the hand some people said it can be gained genetically like height, complexion etc. How can anyone value the beauty or determination of the value of beauty? There are some interesting opinions which I have got. According to some people’s opinion especially male’s to marry or to make a relationship they first see at the physical appearance of women. Few people said that physically beautiful persons are self-worth; they think they are prince or princess and deserve to be universally treated better than anyone else. Sometimes they believe they have the right to treat others like dirt. So according to them most physically beautiful persons are bad in relationship. Some people said that most beautiful people are good in their relationship as they are treated well by others in their lives so they also learn to treat others properly. Some people of my survey responded neutrally as they choose may be! According to some people they want to marry someone who has all the criteria in the person. Some people said personality is very important as a good personality holding person can be understanding, friendly, compromising which is very important to stay together. They believe that outward beauty might be disturbing when he/she cannot do compromise or not be understanding. Among twenty peoples, four peoples said that they got preference sometimes like they easily got attention in class from the opposite sex. Seven peoples said that they never got this type of preference. Nine peoples said that they are not sure about this matter. Eight peoples said that they got refused by others but they are not sure for which reasons. Four peoples said that they refused others for this reasons. And the rest of the people said no, they did not refuse other’s proposal or did not get refused by other for this reason. Beauty is skin deep- agree or disagree. Majority agreed with this statement. Their logic was beauty is something which comes first in front of someone. So for sometimes it carries some significance but ultimate beauty is the inner thing which never goes with time. They said outward beauty is superficial thing. But some people choose the third option. They said that beauty is something that depends in the eye of the beholder. Different theories Beauty is skin deep- this phrase can also be justified by some ethical theories. Ethical theories are the rules and principles that determine right and wrong for any given situation. And the normative ethical theory is something which proposes to prescribe the morally correct way of acting. Here, Beauty refers the inner beautifulness of a person which refers to the behavior, dignity, proper education, confidence, humor, inner happiness, faith etc. Good behavior, self-confidence, good sense of humor, respect to others, truthfulness, faith, good education makes a person beautiful and this beauty comes through the way of morality. If there were no ethical and moral issues in our lives, then what is right and what is wrong we could not understand and could not identify who is good and who is bad. Ethical theories have given that guideline which differentiates between right and wrong. A person has morality and ethics cannot do whatever he wants, he maintains all his relationships properly, his ethics always obstacle him to do wrong things. In thus way a person with ethics become a beautiful person. Real life examples From my experience I can say that beauty is only skin deep. My mother is not a beautiful woman but my father loves her a lot and they lead their life happily together. I think and can realize that it’s not the beauty rather than simplicity, understanding, sacrificing, and intelligence are most important issues which make them happy in their married life. I can recall some of my relatives who divorced. My maternal cousin, married his girlfriend who was very beautiful lady, but they divorced after highly three months of their married life. I surprised how they took the decision, how they lose their love to each other†¦ Now I am going to tell one of my friends name Siddiquea who is black and fat also. But she is the nicest person I have ever seen. She is polite, intelligent, reliable, friendly, truthful person. Every person of her known likes her a lot. She is the most respectful person to them. Whenever i see her, I see a smiley face and I surprise how she could hold it all the times. And I can say that beauty is only skin deep Lastly I can strongly say beauty is skin deep when I turn into my personal life and see my beloved person who always gives me this realization. Conclusion In the conclusion, if we think for a while about the beauty and hear from someone that you are beautiful then we must fall in confusion that is he/she indicates it as inner beauty or outward appearance. Mass media and modern culture have snatched the authentic and proper definition of beauty. Beauty is defined by God and God alone. He sets the standard for beauty and gives us clues throughout Scripture as to what defines a beautiful woman. But unfortunately many people cannot get the key component which is faith. It determines a person’s happiness, confidence, humor and dignity. It is just as the Proverbs 31 passage concludes, â€Å"Charm is deceptive, and beauty is fleeting; but a women who fears the Lord is to be praised† (prov. 31:30). Through the research it is found that people believe in one’s inner beauty and it is the main quality of someone. But they also mentioned that outward looking or physical appearance is getting first priority in all the sectors in our lives as outward beauty comes first in front of people first and then his/her inner qualities. Finally they also said that an ugly people can become a nice and beautiful person to others when he/she has good qualities because those good qualities make him/her extraordinary and respectful person to others. Appendices 1) Beauty is only physical appearance- a) Agree b) disagree 2) Beauty should be inner beauty of mind not physical appearance. a) Agree b) disagree 3) What should be the criteria of judging beauty? a) Physical appearance b) personality c) both 4) According to you which option/options will fall in the features of beauty? a) Happiness confidence b) dignity humor. c) Physical appearance d) a and b both 5) Beauty can gain only genetically. a) Agree b) disagree 6) Do you think physical appearance is very important issue to marry or to make a love relationshi p? )Yes b) no 7 )Do you think beautiful (physical appearance) persons are always good in relationship? a)Yes, always b) no, not at all c) yes to some extent d) may be, may be not 8) Do you think beautiful (physical appearance) persons are always bad in relationship? A) Yes, always B) no, not at all C) yes to some extent D) may be, may be not 9) Do you have any experience which helps to realize you that beauty (physical appearance) is more important? ) Yes b) no 10) Do you have any experience which helps to realize you that inner beauty of mind is more important than outward’s? a) Yes b) no 11) Suppose you want to marry someone then what issues you will give more preference? A)Physical appearance b) family background c) personality d) all 12) Did you get any personal preference in any place like university, office, hospital because you are a beautiful lady or a handsome guy? ) Yes, always b) yes, sometimes c) no, never d) may be, not sure 13) Did you ever refuse someoneâ€⠄¢s proposal of love only because he/she was not beautiful like short in height, complexion etc.? a) Yes b) no 14) Did you ever get refused by someone because you are not beautiful physically? a)Yes b) no 15) Beauty is skin deep. A) Agree B) disagree C) other opinion Reference 1. Begley, S. (2009). The link between beauty and grades† Newsweek. 2. Courtney, V. (2008) â€Å"Focus on the family†. â€Å"What is Beauty? † B Publishing Group. 3. Lorenz, K. (2005). â€Å"Do pretty people earn more? † CNN News, Time Warner. 4. Coast, P. (2009). Image Survey Reveals: Perception is reality when it comes to teenagers. PRNewswire. 5. John Keats, Poems (1820), â€Å"Ode on a Grecian Urn†, last lines. 6. Marguerite Gardiner, Countess of Blessington, Desultory Thoughts and Reflections (1839), p. 90. 7. Ralph Venning, Orthodoxe Paradoxes (Third Edition, 1650), The Triumph of Assurance, p. 41. How to cite Beauty Is Skin Deep, Essay examples

Why Rizals Life Is Worth Emulating free essay sample

We can learn a lot from our schools but there are things that we learn outside the four walls of our classrooms, and we can get those from our parents and from our environment. Learning doesn’t mean just mere studying our lessons but learning is the process of acquiring new information and storing it in our brains for future use for the betterment of ourselves and for others. Just like our national hero, Dr. Jose Rizal, he acquired first his knowledge inside their house.At 3 years old he knows already the alphabet and how to pray and to read the Holy Bible which is for an ordinary child of today, is very hard. At his early age he has already signs of being a genius, at the age of 5 he begin to make sketches and mould clays into objects, he also had his first poem and first dramatic work when he was 8 years old. We will write a custom essay sample on Why Rizals Life Is Worth Emulating? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I think having a very understanding and encouraging family was one of the reasons why Jose Rizal was very active making literary works and discovering new things that will make his family proud.Just to provide the education Jose Rizal needed, his parents hire a tutor and actually he has 3 tutors before he left Binan to study to a formal school. Rizal was one of the luckiest children in the country in those years because his parents can finance his studies because studying was only for those Spaniards, mestizos and rich Filipinos at that time. When Rizal finished studying at Binan, his father wanted Rizal to p-pursue his studies. So he took his college degree of Bachelor of Arts at Ateneo de Municipal and Rizal graduated with highest honor, which was only 16 years old.As I’ve said earlier only the Spaniards, mestizos and rich Filipinos have the privileged to study and Rizal having the highest honor was a great achievement because he defeated all his classmate that was a lot fl uent than him in their Latin and Spanish subjects. Jose Rizal was still thirsty for knowledge so he still continues his studies at University of Santo Thomas taking up Philosophy and Letters and Medicine. At his Philosophy and Letters course, all of his marks are excellent but with Medicine his marks are somewhat not impressive because as he says his professors discriminated the Filipinos and they are also bias.It is already a proved that these Spaniards are power hunger that they wanted to control all the Filipinos and make them do whatever they wanted. Because of these instances Jose Rizal decided to continue his medicine course at Universidad de Madrid where he also took his doctorate of the said course. At an early age, Rizal possessed curiosity about his environment which I think is lack in this generation because as we all know children are now super into gadgets that sometimes they are playing with it the whole day without noticing it.And because of these gadgets or technologies we have right now, is the reason why children of today set aside their studies not unlike Rizal. Rizal also has the love for books where he learns new things like his magic tricks. And again because of internet, children are lazy to scan their books because with they are just one click away from the answer they needed. Jose can also adapt easily with the changes in his environment particularly during his studies to different places.Being an Indio was not a hindrance to go to the top of the class because as a matter of fact he uses this racial discrimination thing to strengthened him and be able to prove those who discriminate the Filipino that they were wrong and let them know that being a Filipino is not to be ashamed of but to be proud of. As he aims for a higher education, Rizal became more open about the drastic ruling of the Spaniards which wake up his sleeping nationalism and patriotism to his country.And as a result he studied a lot and tried to fight the Spanish government by his writing and serve as an eye opener to the Filipinos. As a student, I can say that the traits of Dr. Jose Rizal are all worth emulating especially when it comes to studies and the love for the country. His passion for learning was one the best trait that we must follow because we all know that learning will mold an d help us to be better as a person and have a better life in the future not just for our family but for the whole country.